DRYKO Waterproofing

DRYKO’s new visual identity

Realigned in families, the products received packaging with the same visual identity, more modern and with hyper-realistic illustrations about the applications of each product

Since DRYKO Impermeabilizados arrived on the market in 1999, a lot of water has already flowed. In these 22 years we have witnessed a true technological transformation, which has completely changed the way we market our products and communicate with our customers. Not only in the civil construction sector, but in all commercial segments.

More than ever, visual communication is a decisive factor for a brand to be recognized. For this reason, we immerse ourselves in a process to update the visual identity through the redesign of the brand, the realignment of the product portfolio and the reformulation of packaging.

What’s new in DRYKO‘s visual identity

• Accent color – We adopt red as the accent color, both in product packaging and in communication in general.

• Hyper-realistic illustrations – The packages now have a visual pattern, are more modern and carry hyper-realistic illustrations about the applications of the products. It is as if it were a photograph of the real application of the product, aimed at the consumer in the technical and retail segment.

• QR Code – Another novelty in the redesign of all packaging, following the digital age, is the incorporation of the QR Code, which brings together all the technical specifications and tips for using the product.

Most economical and recyclable packaging

We also launched a new type of more economical and recyclable packaging: the 1 liter pouches (pouch / package). Products such as DRYKOFIX, DRYKOPRIMER AND DRYKOVEDA, which were sold in pots, gained new packaging. In addition to facilitating the handling of the product by the consumer, the new packaging also benefits the issue of logistics and transportation.

Portfolio realignment

And to put all this together, DRYKO realigned the products in its portfolio, grouping them into families. The intention is that the consumer can find what he needs in the most intuitive way possible, both in the online environment, when making a query to the company’s website, and when looking for the product in a physical store.